“We’re constantly trying to connect the work we do inside the museum with the visitor experience to the screen culture you have access to when you go home,” he says. We’re about film, but we’re also about games, TV, art and digital culture.” “You wouldn’t have necessarily known that the David Bowie exhibition was presented in the same museum that has ACMI’s cinema programming. Even older forms of media have become participatory, as people continue to discuss them online.īefore the redevelopment, Chan says, “Our space was conceptually fragmented across different floors.” The public would often be left confused by what ACMI did, and who it was for. Plus, media is often a participatory experience. But preserving a 35mm film canister is a different experience than showcasing trending content from Tik Tok and Instagram Stories. As part of the team charged with overhauling the institution, Chan saw an opportunity to validate and protect screen culture, as well as new media in all its forms – including virtual reality, viral social content, and video games. “The secret to cracking them open and getting everyone more visitor-aware is to create space for transparency and openness within an institution.”ĪCMI, originally known as the State Film Centre, is Australia’s national museum of screen culture (as well as an Atlassian customer). “What I’ve learned from working in museums for 20 years is that they’re quite siloed places because staff hold deep expertise in very niche fields,” says Chan. (Photo credit: Gareth Sobey) How internal information siloes lead to a fragmented user experience Visitors experience “Pepper’s Ghost” by Taree McKensie. The problem is that museums, like many other large institutions, tend to approach change at a pace of every couple of years. That meant reforming ACMI so it could move fast – as fast as the internet. Chan’s role – newly created when he left the Cooper Hewitt Smithsonian Design Museum in New York – was pitched to him by the Director and CEO Katrina Sedgwick like this: “We want to transform the institution with technology and UX.” Conway’s Law states that “Organizations, who design systems, are constrained to produce designs which are copies of the communication structures of these organizations.” The theory gained popularity when it was cited by Fred Brooks in the iconic book “ The Mythical Man Month.”Ĭonway’s Law was very much on Seb Chan’s mind when he was hired as the first chief experience officer (CXO) at ACMI, the Australian Centre for the Moving Images, in 2015. What is Conway’s Law?Ĭonway’s Law is an IT theory created by computer scientist/programmer Melvin Conway in 1967. We’re about to introduce you a team that put Conway’s Law through a real-world test. What if you had the opportunity to redesign your organization from scratch? How would you create systems and workflows that would result in an ideal user experience, start to finish? What if, on top of that, your goal was to have a system that could respond to change at the speed of the internet? A bias toward transparency, loosening up hierarchy, and letting frontline staff lead initiatives helped shape new ways of working and deliver customer lifetime value.They were determined to break down silos in the process. With Conway’s Law top of mind, ACMI, a free, public museum in Melbourne, Australia, completely redesigned its internal systems, visitor experiences, and physical spaces.Conway’s Law is the theory that organizations will design systems that copy their communication structure.How growth levers help your business go the distance More in Strategy Oh, snap! Did we just create the world’s first collaborative sonic brand? Organize the chaos: 5 steps to effective change management Yes, it’s possible to be too good at your job More in Productivity Your resume gap doesn’t have to be a setback Shared understanding: finding the “why” behind the “what” More in Communication
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